It was really nice to be interviewed by Castanet about how Bordertown’s Facebook Live Virtual Wine Tastings are resonating with fans. The tastings with special guest taster Carl Boucher have made a significant impact in helping the winery stay connected during these unprecedented times.
It was great to be interviewed by Castanet about how the The “At Home with Bordertown” Facebook Live Virtual Wine Tastings we have created for Osoyoos, BC winery Bordertown are resonating with fans during COVID-19.
The fun and informative tastings with special guest taster Carl Boucher have made a significant impact in helping the winery stay connected during these unprecedented times and sell more wine.
Bordertown quickly adapted to our new normal and is bringing Wine Country right to our living rooms.
A virtual tasting with wine educator Carl Boucher —was intended to transport you to Wine Country and replicate the tasting room experience as closely as possible.
Many people are actually finding the virtual experience more personalized, focused, and intimate, and that they are more comfortable asking questions.
It’s refreshing. Customers are asking those questions that many want to ask, but seem afraid of asking in the tasting room
It has been really fun bringing Wine Country Home!
#covid19 #socialdistancing #staysafe #bcwine #winetasting
https://www.castanet.net/news/Penticton/298258/Okanagan-wineries-connecting-through-social-media