Building a Better World by Giving Back
“Giving reflects our values as a company.”
We believe that communities require active participation from their members in order to advance. We are committed to benefiting and enriching our community.
For us, giving isn’t just about being virtuous or doing good. Giving reflects our values as a company. We’re passionate about having a purpose and the success that we have enjoyed compels us to give back. We really want to make a difference in people’s lives.
Cindy is active in philanthropic and community endeavours. In keeping with her philosophy, she donates a minimum of 2 percent of profits and/or time for progressive nonprofits such as YWCA, Arts Umbrella and Union Gospel Mission. She volunteers her time, shares her business knowledge and expertise and donates in-kind services to a variety of professional and charitable organizations.
Throughout the year, we’ve hit the road, doing our part for charity events and community Festivals and Events. To ensure that waste is diverted from landfill, Cindy, as a marketing advisor to Urban Impact, has provided recycling Zero Waste services for over 2o Metro Vancouver Festivals and Events including Rio Tinto Alcan Dragon Boat Festival, and Steveston Salmon Festival.
Cindy has been a long time supporter and a mentor for Women in Leadership Foundation and was a mentor for the Vancouver Board of Trade’s Leaders of Tomorrow program. She enjoys supporting future women business leaders in organizations that support education, mentorship, passion, self-discipline, pride and inspiration. Cindy has helped select Business In Vancouver’s Top 40 Under 40, and been a panelist judge for the BC Legal Marketing Association Honouring Excellence in Legal (HELM) Marketing Awards. Cindy is an active member of Forum for Women Entrepreneurs (FWE), Recycling Council of BC, and the Vancouver Board of Trade.
Cindy was selected to act as an executive coach for a start-up SaaS enterprise solution company for SFU Time Centre’s BC Technology Business Mentorship Program, and New Ventures British Columbia, organizations that accelerates the development of clean technology startups. To help the company attract venture capital, Cindy advised the company’s CEO on the development of its value proposition and messaging strategies.