While this is a US survey, Canadian Wineries should read the Covid-19 Impact on Wine Tourism in the United States.
Not surprisingly, “tasting room sales declined by an average of 75%.”
With the closing of winery tasting rooms and restaurants, wineries have adopted some innovative marketing strategies:
Curbside winery pickup (84% of wineries used it)
Reduced shipping costs (63%)
Special Direct-to-Consumer promotions (60%)
Home delivery by winery personnel (54%)
wine club specials (53%)
Virtual wine tastings (28%)
“Wineries will need to develop ‘best practices’ for tasting rooms that will protect the safety of winery employees and customers while allowing for a pleasant and enjoyable wine country experience.”
What is your winery doing to increase sales during COVID?