Use social media marketing to engage with your online audience

Social media is here to stay so there’s no point in ignoring it and social media marketing is a great way to find out what’s current and relevant in your marketplace, increase your reach and help raise your online presence.

Social media marketing is also great for engaging with your online community, strengthening customer relations and connecting directly with your target audience. But in order to get the most from your social media marketing activity you need to start with a plan and a clear understanding of your social media objectives.

Create a Buzz and Build an Online Community.  Create compelling material that gets people talking.  We’ll create a Social Media strategy that makes you a voice in your industry. We’ll conduct a Web site assessment to benchmark your Web presence.

Smart entrepreneurs and top executives are leveraging digital channels—connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace. Contact us to help kick Social Media strategy.

Not all social networks are equal.We will sit down with you to get a clear understanding of what your business wants to achieve through social media and identify which social networks are best for your business.

We will then develop a social media marketing strategy for you that incorporates a content plan, SEO and email marketing and work with you to implement it.

Broadcast your success, create rich conversations. We’ll help you leverage social media to get in conversation with the entire decision making unit, including the elusive C-level executive.  We’ll make sure you have the right tools for listening and monitoring in place.

Our Social Media Strategies focus entirely on Twitter, Facebook, LinkedIn and blogging.

Twitter: Start conversations with your best customers.  A free social networking and micro-blogging service, Twitter enables its users to send and read messages known as tweets. Twitter is without a doubt the best way to share and discover what is happening right now. Twitter emphasizes real-time information, so information rapidly gets stale.  Think of content sharing — for example tweeting an interesting article — as a conversation starter, reputation builder, and awareness generator.  Twitter is one of the best ways to familiarize your organization how social media is used for listening – hearing what your customers are saying about you and your brand. Our Twitter strategies focus on Twitter search engine optimization, effective Twitter messages that deliver high CTR, increasing Twitter followers, and creating engaging Twitter backgrounds.

Manage your Twitter Identity.  We encourage our clients to manage their own social identities online.  We’ll help you offer valuable content, sending people from a tweet to a landing page where you can track them and to drive them deeper into the experience. We’ll help you gain media exposure via Twitter (Interviews, recent projects, upcoming products, etc.).

Boost your business and make Twitter a tool for free advertising for your blog or website.  We’ll help you use good keywords- this will help a lot in increasing your website’s traffic.

Facebook: Our Facebook marketing strategy focuses on Facebook Fan Page design, increasing Facebook fans, increasing Facebook friends, Facebook SEO, and effective Facebook status updates.

LinkedIn: The focal point of most business users of social media, LinkedIn is also the most trusted social platform for financial services companies to engage with clients.  Our LinkedIn marketing plan revolves around bringing targeted LinkedIn members to your page, LinkedIn SEO, and Call-to-Action LinkedIn Profile pages.

Blogs and Microblogs

Know who to talk to, and how to reach them. Reach more people with a single message that spans multiple social networks.  We’ll help you leverage blogs and microblogs to demonstrate thought leadership.

Share your thoughts, opinions, stories.  We’ll help you create short and punchy blogs featuring personalized content that’s based on the blogger’s preferences. As your blog gets bigger, we’ll create a blog classification structure to help readers easily find articles.  We’ll monitor your key blogs and let you know when you need to be part of the discussion. On the blog we’ll help you use a variety of social media call-to-actions (RSS feed, Google Feed, Twitter feed, Facebook feed, Share this widget, etc.)

Social Media Guidelines.  We’ll take a look at where your company stands in terms of having social media guidelines. Then we’ll discuss the benefits of having a more formalized set of recommendations and guidelines for employees. We’ll also talk about how to make sure you have the right tools for listening and monitoring in place and how to integrate social media into your marketing using the resources you already have.

Check out Cindy’s LinkedIn profilehttp://www.linkedin.com/in/cindyferrie 

It’s easy to get started! Contact us for a free consultation on how we can help your organization create great returns from Social Media. 

Contact us today to discover how we can help your business build a solid social media presence to engage your audience and stimulate growth. Call 604.561.5480
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