Bordertown goes to Shanghai
Bordertown goes to Shanghai! We loved the incredible views at the CAMSHAM event for The Honourable Lawrence MacAulay, Canada’s Federal Minister of Agriculture from the rooftop of the Fairmont Peace Hotel. On Nov.9-11, Bordertown exhibited in the Canadian Pavilion at FHC China in Shanghai. FHC China is and international food and hospitality trade show. We were thrilled with the feedback that we received about Bordertown’s wines. The Chinese wine market is booming! During the 1980’s Chinese consumers started to discover the...
read moreBuy Local gets boost
Two South Okanagan agri-food companies are getting a shot in the arm from B.C.’s Buy Local program. The program splits the cost of marketing for local growers and producers to help promote the industry and increase support for local companies. Howling Moon Cider House in Oliver and Bordertown Vineyards and Estate Winery in Osoyoos will receive up to $30,762 in provincial grant cash. Howling Moon will get up to $11,875, and Bordertown up to $17,387. Both companies are aiming to increase sales by 25 per cent over the coming year. The...
read moreBordertown estate winery from Osoyoos wins prestigious Lieutenant Governor’s wine award
It was such a pleasure to have the opportunity to introduce Her Honour the Honourable Judith Guichon when Bordertown’s Living Desert Red won the BC Lieutenant Governor’s Award of Excellence in Wines. Check out the video. – Video Created by DS90 Media There’s no better way to celebrate winning a major wine award then by inviting dozens of friends and family to enjoy some wine and good food. That’s exactly what happened last Friday afternoon at Bordertown Vineyards & Estate Winery in Osoyoos as Mohan Gill and his large...
read moreEmployee Engagement Video
Loved making an employee engagement video with Daniel Seifried of DS90 Media. Video was for Urban Impact about a South Surrey Rotary Club Shred Day for @PADSdogs. On Monday, June 6, we had not one, but two puppies from the Pacific Assistance Dogs Society (PADS) visit my client, Urban Impact’s office! Woof! Renee Nicolson, the President of the South Surrey Rotary Club arranged for the two puppies to visit: River- a more advanced puppy with seven months of training. She was an incredible example of how much a puppy can learn in a...
read moreGet a jump-start on driving Q1 Sales!
Happy New Year! Ready to rock some new goals in 2016? We are! Check out some of our tips for ramping up your B2B digital marketing plan. Get a jump-start on driving Q1 Sales! Because the next few months will go by whether you plan or not. Make them count! How will you market to your current customers or reach out to new markets? How will you grow B2B sales in 2016? What plans do you have to stay ahead of the competition? A well-developed digital strategy can help you make the most of your resources. When’s the last time you reviewed your...
read more6 Reasons to Retain a Marketing Consultant
When you set up your business it was probably because you had a great idea for a product or service that you wanted to create that would take away some of the pain businesses face and help make people’s lives that little bit easier. As your business grew you began to offload some of these roles to specialists either recruiting them in-house or outsourcing to agencies or consultants. Or perhaps you held on to some of these roles because you were good at them (or just liked doing them). From a traditional marketing perspective that may have...
read moreTen B2B Website Best Practices to Enhance Your Online Presence
In our experience, many B2B companies think that all their website really needs is a facelift. They think a facelift is all it takes to get better leads and, ultimately, more people who move down the sales funnel and become actual buyers. Many B2B companies rush into designing a new website. Rushing straight to the design of your B2B site can be a recipe for disaster. While design is important, your website will not become an effective lead generation machine if you don’t make your site super-easy for the user to do what he needs to do...
read moreDrive Better B2B Sales Results with these 3 Strategies
Growing a business is tough today. B2B organizations deal with intense competition, crazy-busy buyers, and long sales cycles. Today’s B2B sales process requires a much higher level of cultivation and engagement. With multiple buyers, conflicting priorities and complex decision making-processes, focusing on awareness is just not enough. The B2B sales process requires perseverance and tactical planning in order to get in front of key decision makers at the right time. Often when we start working with a new client, we find that their...
read moreCreate Valuable Reports for your winery in Google Analytics
Do you want to go beyond a lifestyle choice and actually sell more wine and grow relationships? Savvy wineries have started to recognize that Direct-to-Consumer is the best way to sell wine. Profitable, recurring e-commerce is a whole new line of business. “The wine trade needs to wake up to online sales”, says BlackSquare CEO Matthew Protti in a December 2, 2014 article in Harperscouk.com. Matthew warns wine brands that they “must integrate online sales into overall route to strategy.” We could not agree more! To be successful...
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Cindy Ferrie is a trusted marketing advisor to B2B organizations. Her expertise in B2B sales and marketing best practices – ranging from Go-to-Market strategies, lead generation, to online brand development, website design and social media marketing – helps B2B organizations build profits and loyal customers.
Cindy is also a trusted marketing advisor to wineries seeking to build direct-to-consumer sales and ecommerce capabilities. Her expertise in marketing best practices – ranging from online brand development, ecommerce implementation and SEO to conversion optimization and social media marketing – helps regional wineries build profits and loyal fans.
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