Brand Marketing Strategy
Your Brand has a Story- Make Your Brand Shine!
Your Brand has a Story- Make Your Brand Shine!
Strategic Brand Solutions for the Alcohol Beverage Industry
Find your voice, tell your story, and stand out from the competition.
We’re a full service creative agency that specializes in the branding, marketing, strategy, and design for brands that consumers love.
We have an exceptional understanding of design that sells, complemented by professional account management and flawless production oversight.
Our client success stories run the gamut—from growers and producers to retailers. We help our clients build brands that consistently garner both critical acclaim and a measurable ROI.
To create a great brand requires deep business insight, an understanding of the market drivers and great creative thinking. For the alcoholic beverage industry, it’s much more about the experience people have with your brand.
People judge a book by its cover and a bad label can kill a new wine’s chances of success. A label needs to grab people’s attention, spark intrigue, communicate a range of important messages and drive purchasing decisions
Great brands forge deep and enduring connections so that you can compete more effectively, grow market share and build loyalty.
Working together, we’ll create a brand that sets you apart from the field and tells your brand’s story through the packaging.
We understand branding. Every marketing dollar, resource and tactic must count, and your brand must “speak” strategically in every marketing effort—no matter what the channel!
We’re experts at understanding the process, developing the research and refining the brand proposition so it reflects your company values and your target market expectations.
We’ll help you do significant things in the marketplace to ensure you find your voice, tell your story, and stand out from the competition.
Seaside Pearl Testimonial
“We really enjoyed working with Cindy and Wyatt to design Seaside Pearl’s brand presence and bring it on the level of quality for the international stage. When it came time to name our line of wines, Cindy’s brand story kept coming back to Mount Lehman’s historic charm and deep agricultural history. Rather than simply decorative, the packaging created expresses the personality of our brand, the people behind it and of course what kind of wine, the style and quality of the product. There is a story behind every bottle of wine, and every wine name. The result is a stand-out presence sure to give the brand an advantage in any marketplace.”
Our branding has been nominated for awards and continues to make a strong impact on our customers.”
Increase your profits and grow your business. We’ll differentiate your brand, create memorable messages and show you how to articulate and fulfill your brand promise.
We start with an in-depth research and discovery phase. This phase is designed to uncover the existing brand attributes and perceptions, the desired brand attributes, and the gaps that separate the two. Depending on the nature of the product or service being investigated, we rely on tools such as surveys, interviews, and market analyses during this phase.
Branding projects with complex issues or multiple stakeholders. We’ll conduct workshops and interviews with management, staff, and customers. We’ll help you close the gap between your current and desired brand. We’ll provide positioning and messaging to ensure that your brand is communicated clearly and consistently.
You have mere seconds to catch someone’s eye across the aisle.
A wine label needs to grab people’s attention, spark intrigue, communicate a range of important messages and drive purchasing decisions.
Is your packaging standing out from your competitors? Does your packaging appeal to your target market?
Your label is your biggest selling tool and is often the first impression people have with your brand.
For a wine label to work successfully it needs to have beautifully crafted typography as well as the ability to emotionally connect with a consumer.
How do we help you find the right design for your brand? Our 4 step design process is rooted in strategy, based on the type of consumer, your price point, where you are selling your wine and your growth objectives.
Our wine label team has a good grasp of both wine language and the wine market.
When it comes to setting yourself apart from the field, our label designers can to help you tell your brand’s story through the packaging.
Strong design and illustration skills are crucial, along with the consistency to produce truly great concepts over and over.
With a passion for cider, and a glint of hope, Bordertown tapped our team to bring the new vision for Hard Pressed cider to life.
We love winery branding projects, and we can’t wait to talk to you about yours! Check out Cindy’s LinkedIn profile: http://www.linkedin.com/in/cindyferrie
It’s easy to get started. Contact us for a free consultation.