Deliver a VIP experience
Savvy wineries have long known that direct sales to consumers are their most important sales channel.
Your wine club is a loyalty program. Your VIPs commit to recurring purchases of your wines in exchange for privileged access to such things as special events, library releases, and members-only access to small-lot wines. Your club members are your brand ambassadors. Smart wineries always reserve top benefits to committed wine club members.
By consistently catering to loyal customers and making them feel appreciated you will deepen engagement and grow sales. Plan Wine Club events and activities that will draw people in: vintage release parties, chef’s days, sunset tastings, music, barbeques and concerts.
The best wine clubs pick a consistent shipping schedule; always have consistent package pricing; tell customers the price and shipping costs before they buy; send wine club packs in smaller but more frequent shipments; offer rich self-serve options; and clearly communicate shipment status.
Looking for new ideas to increase attendance and engagement? We’ll help you develop innovative ways to engage prospective and current customers.
Focus all your marketing on creating a brilliant customer experience. It’s important to constantly seek new, fresh ways to engage and build loyalty. Drive return engagement by making it simple for customers to learn, rate, share recipes food pairing ideas, interact with social media and buy more wine.
Promote your winery across multiple online channels: build online sales, put your brand in front of consumers and draw them into your tasting room.
Marketing a new wine club
If your winery is just introducing a new wine club option for customers, your marketing efforts must focus on raising awareness and reaching a high volume of current customers. Successful wine clubs build their membership gradually, molding this channel to fit their winery’s unique needs.
We’re here to help! We’ll help you get your wine out there in front of your customers and drive them to your tasting rooms and online stores.
Tasting Room: The customer experience starts at the Tasting Room
Up to 70% of wine club members enroll at the Tasting Room ; it is clearly the top success factor.
Drive Prospective Customers to the Tasting Room: You should be doing everything you can to drive prospective customers to your tasting room. Whether it’s Twitter, Facebook, your website, your PR activities or a magazine ad, make sure that everything works together to drive prospective customers into your tasting room.
Make sure that when prospects arrive at the tasting room, they have a terrific experience.
The formula is simple: personal tasting room introduction to the wine club with step-by-step help available translates into a positive brand experience and sales. Tasting Room staff love incentives to promote the wine club, and enjoy this kind of visitor interaction.
We help wineries grow their list of members by applying the key principles of recency, frequency and monetary value (RFM) to target wine offers to appropriate consumers. We create and manage client campaigns that increase revenue and profit in direct-to-consumer sales channels. Our industry knowledge, sales expertise, and ability to build relationships have proven instrumental in helping wineries achieve and surpass their revenue goals.
Grow your Wine Club Membership
Market the benefits and communicate with the members, you can increase customer loyalty, your relationship and even encourage customers to spend more money at your winery.
Gifting: Gifting generates profit and doubles your customer base by helping happy customers share your wines as gifts to friends and colleagues.
Measure Results: The best wine clubs use Internet-enabled metrics to gain insights and tweak customer interaction and marketing
Sell More Wine and Build VIP Brand Ambassadors
We’re a one-stop shop for Wine Club Marketing Services
- We help wineries build greater direct-to-consumer programs and develop e-commercce capabilities.
- We create compelling Tasting Room collateral to promote wine club member benefits.
- We help leverage Social Media to build your brand and create sales.
- We help wineries create powerful email campaigns and promotions that Wine Club members appreciate.
- We help wineries track of the lifetime value of their club members. We collect the data in a way that allows for the analysis to reveal how valuable their best customers are.
- We find ways to retain wine club members.
Our service is simple- we guide and action what ever is needed to grow your wine club and create loyal customers and achieve better conversion in the tasting room.
Contact Us today to jump start your Wine Club.