A Road to Marketing Results
Is your marketing plan performing? We bring fresh ideas, strategic insights and a big dose of ‘cut-to-the-chase’ to deliver real results, fast.
In the world of B2B marketing, lack of differentiation, fragmented media, increased competition and complex regulation have turned decision making into a complex matrix for corporate buyers.
Those who deliver an integrated marketing experience– leading the conversation, creating content that makes customers and prospects smarter, connecting all touchpoints and empowering employees- stand to increase their visibility, build trust, generate qualified leads, deepen relationships and grow market share.
We know that your strategy is unique to your business. Like any journey, your marketing plan needs a roadmap– it needs to start with your target market, goals and objectives and lead criteria. Knowing what it is that your business wants to achieve and why, is the key to driving sustainable business growth.
Over the years, we’ve worked with companies of all shapes and sizes, at all different stages of their company life cycle.
We think that the secret to any great marketing strategy is understanding your market:
- What are they looking for?
- How do they want to find out about it?
- Why us your brand the right choice?
Many B2B businesses of all sizes continue to ignore these questions telling potential clients what they want to hear, not what they need to hear, because that is what they have always done.
We’d like the opportunity to help you develop your strategic growth plan. Based on our experience working with B2B companies, we have learned what works best to get the return on marketing investment you deserve and your CFO expects.
We have translated business strategies into marketing plans for our B2B clients to give them a clear view on the investment required to increase revenue and numbers of customers, to maintain existing clients and drive further revenue from their customer base.
We’ll work with you to understand exactly who your clients and target marketing really are. With this knowledge, we can begin to develop a corporate marketing strategy to meet your business objectives, including timing and budgets.
Your marketing strategy is the compass by which you navigate. Working as strategic marketing consultants to CEOs, board members, Director teams and internal marketing teams, we help in the development of marketing strategy and delivering business objectives. A marketing strategy that will help you concentrate your resources on increasing sales and achieving a competitive advantage.
A strategy is not a strategy unless it can be executed. Smart organizations look to us to help facilitate and catalyze the process to create their growth strategy and an executable plan. Our most successful marketing plans always start with our Marketing Assessment coupled with our Marketing Road Map process.
We take the time to understand your business (at little or no cost to you), and then focus on the exact markets you serve, through in-depth situation analysis, interviews and market research. Through conversations with stakeholders such as your leadership team, Sales and Marketing, as well as Customers and Prospects.
Once we fully understand your business goals and objectives, we’ll develop a strategic marketing plan of sales programs and marketing tactics that fit and balance your business needs (and some of your wants!).
We’ll help you develop a focused marketing strategy that will enable you to do more business, with more customers, more often, and more profitably.
You can count on sound strategic planning, thorough research, sharp insight and creative work that’s right on the money when it comes to maximizing Return on Investment.
Define your strategic advantage, anticipate your competitor offerings and adapt quickly to changes in the market and customer needs. We’ll create a marketing plan that is executable and driven from your business strategy.
Target your market and identify the best opportunities for sustainable growth.
Find your best customers. We’ll help you find ways to target and acquire your ideal customers more efficiently and help your best customers find you. We can start by creating a brand personality, creating a new logo and a web site. As you grow, we can help you develop sales collateral, sophisticated online demos, podcasts and corporate blogs.
We’ll help boost your competitive position. We’ll help you create ideas for new products and services then validate effective pricing, branding, promotional, and channeling strategies:
- Define your target market, including sizing and segmentation
- Position your products and services and describe the benefits – as perceived by your target customer
- Create customer acquisition and retention programs
- Create Lead generation strategies
- Sales Strategies that boost sales and shorten the sales cycle
- Craft marketing communications strategies
- Develop pricing strategies
- Enter new markets
- Develop green marketing strategies
- Creating a Strategic Road Map to get you moving.
Think Strategically- Even in a Recession: We’ll take you back to business basics…how to develop sales and make money. We reshape the business, help improve efficiencies and importantly, help you to spot and realize profit making opportunities.
Launch a New Product or Enter New Markets: When a company decides to offer a new product or enter a new business, it faces several fundamental questions: how does the new product or business align with its core offering? How does it fit into the established brand architecture? Will it cast a positive light on your legacy offerings or diminish their perceived value? Answering these and other questions is the first step toward developing a brand strategy that will achieve a successful launch while strengthening the company’s overall product portfolio.
Core Values: We help the understanding and development of the positioning and perception of your business, so that stakeholders, managers, employees and the public know your vision, mission, goals and the standards you maintain to achieve them.
Executive Coaching: Sometimes, you just need to talk to someone, another experienced manager who’s encountered similar problems. Contact us about coaching. We can structure a coaching engagement to answer your questions, and help you see how to be most effective.
Things We Are Rather Good At:
- Marketing Strategy
- Brand strategy & brand evolution
- Digital communications strategy
- Messaging & brand proposition development
- New product/service marketing strategy
- Marketing communications strategy and planning
- Marketing automation execution: lead scoring
- Competitor research
- Market research – quantitative and qualitative
- Brand perception research and audits
- Corporate identity development
- Brand name development
Check out Cindy’s LinkedIn profile: http://www.linkedin.com/in/cindyferrie
It’s easy to get started. Contact us for a free consultation to find out more about how we can help you achieve your marketing goals.