After gaining B2B experience as a Marketing Director at global accounting firms KPMG and Deloitte, Cindy formulated her vision of creating an agency to help companies strategize, exploit new business opportunities and gain maximum value from their brands.
Cindy is a trusted marketing advisor to B2B organizations. Her expertise in B2B sales and marketing best practices – ranging from Go-to-Market strategies, lead generation, to online brand development, website design and social media marketing – helps B2B organizations build profits and loyal customers.
Cindy is also a trusted marketing advisor to wineries seeking to build direct-to-consumer sales and ecommerce capabilities. Her expertise in marketing best practices – ranging from online brand development, ecommerce implementation and SEO to conversion optimization and social media marketing – helps regional wineries build profits and loyal fans.
Cindy works with B2B clients in industries such as financial services, recycling, and professional services firms (accounting, law and engineering). Past and present clients include Deloitte, Westview Executive Search, HVAC Systems, and Urban Impact Recycling.
Cindy’s past and present winery clients include Bordertown Vineyards Estate Winery, Clos du Soleil, Stag’s Hollow Winery, Black Market Wine Company, Seaside Pearl Farmgate Winery and Chateau Nakad (Lebanon). Cindy has created online marketing collateral for BlackSquare, a leader in ecommerce for the global wine and spirits industry. She has also provided marketing advisory services to Checkfront, an online booking system.
Cindy is not afraid to challenge the status quo! CEO’s often turn to her to consult on strategic marketing and business development issues. She has consistently demonstrated an ability to drive revenue and gain market share in very competitive environments.
Cindy has a Bachelor of Arts degree from Queen’s University and has completed the Executive Scholar’s Program in Sales and Marketing from the Kellogg School of Management.
Fuelled by a love of travel, Cindy’s wine travels have led her throughout leading wine regions including Tuscany, Napa, Australia, France, Argentina, Uruguay, Spain, and the Okanagan. Cindy loves to tweet and blog enlightening ideas about wine marketing @cindyferrie.
When she does not have her nose in a glass of wine, Cindy’s guilty pleasures include jumping her horse, playing tennis, skiing or lurking around book stores in Vancouver.
It’s easy to Get Started.
Call us to arrange a free marketing consultation. Contact Cindy