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Silicon Valley Bank Predicts Premium Wine Sales Growth Will Decline Again in 2019

Silicon Valley Bank Predicts Premium Wine Sales Growth Will Decline Again in 2019
While this is a US report, there are some themes that would apply to Canada:
 
Slowdown is driven by retiring baby boomers “Oregon will be the bright spot regionally as consumers continue to find consistently good value in the region’s offerings.
 
Millennials’ are delaying becoming wine drinkers- not enough money, cannabis legalization?
 
Oregon will be the bright spot regionally as consumers continue to find consistently good value in the region’s offerings.
 
Think you could substitute British Columbia for Oregon!
 

Cindy Ferrie

Cindy Ferrie Marketing Strategist

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