When you set up your business it was probably because you had a great idea for a product or service that you wanted to create that would take away some of the pain businesses face and help make people’s lives that little bit easier.
As your business grew you began to offload some of these roles to specialists either recruiting them in-house or outsourcing to agencies or consultants. Or perhaps you held on to some of these roles because you were good at them (or just liked doing them).
From a traditional marketing perspective that may have been ok. However, the problem today is that technology is changing how people search for solutions to their problems, how they shop and buy, how they interact with a business and how they decide whether to purchase or not. This process has changed dramatically over the past 18 months and continues to change at a rapid rate. Unless you’re involved in marketing on a full time basis it’s difficult to keep up,
Retaining a B2B Marketing consultant with the relevant skill set can help your business achieve your growth objectives – here’s 6 reasons to explain why:
A B2B marketer can help you plan for growth
I’m amazed at the number of businesses I talk to who have no written plan highlighting the business objectives and explaining how they’ll be achieved. Businesses who plan have a much higher success rate than those who don’t. A B2B marketing consultant can help you create a B2B Marketing Plan that Drives Results.
A B2B marketing consultant can save you money
Yes, there is a cost involved in retaining a consultant but generally they are brought in to a business on a project basis where the in-house skills are in short supply and it doesn’t make sense to recruit for a full time position. So there are no recruitment fees or other benefits associated with full time staff. On completion of the agreed deliverables, the contract terminates.
You are not a marketing expert
I come across many people who are involved in marketing. Some are business owners who wear many hats, some people have fallen into the role and are self taught, some are sales people with marketing responsibility, some are traditional marketers who don’t have too much experience in the digital world. Bringing in a marketing consultant who can hit the ground running can save you time and provide training to help bring staff up-to-date with the latest marketing processes and trends.
Get fresh ideas from multiple industries
We work across many industries and market sectors. Having exposure to what works elsewhere can be a major benefit. In addition bringing in someone from outside your business with no vested interest in the internal politics of the business can be a catalyst for change and help identify and drive through necessary changes.
B2B marketers need to understand the latest trends and technologies
We have a vested interest in keeping up with the latest marketing trends and technologies so you don’t have to. We read the latest blogs, we attend seminars and conferences, we keep our skills up-to-date through regular training courses, all in our own time.
This is very difficult to do when you have a full time role within a company.
We can provide peace of mind
There are times when all you want is someone on the end of the phone to provide guidance and support on a sticking point or you want access to a quick face-to-face meeting to discuss an idea you have or you’d like regular meetings to keep you abreast of the latest and greatest in the world of marketing. We provide help and strategic advice when you need it.
We ensure you have a nimble, passionate team covering all the bases needed to accelerate trust, leads, and growth. We help Marketing Directors and Business Owners engage more potential clients, while using limited resources. We provide a number of Marketing advisory and training options that can be tailored to suit your needs and your budget.
We are honest, genuine, and yet hard-nosed about getting things done for your business.
We spend time building a firm foundation based on strategy. We can help you plan for success.
Create a B2B Marketing Plan that Drives Results
A professional marketing strategy and plan will help you to analyze your current situation and establish performance criteria to help you meet your profit objectives.
Developing a strategy will offer clear competitive advantage.
We’ll create a predictable and actionable B2B marketing plan closely aligned to business initiatives.
We’ll help you determine your highest ROI and your most pressing objectives based on where you want to be in a year, in three years, in five years.
We can help find the blind spots, set the strategy and help “coach” to execute with greater efficiency.
We’ll make sure you stay focused on your strategy.
We’ll create metrics tied to objectives and help you process and understand to overarching value you’ll derive by hitting your goals.
B2B marketing advisors, we think in terms of results, profitability, and delivery NOW! Contact us today to elevate your standing in the market.
Need help driving your Marketing Strategy, call 604-561-5480 or email cindy.ferrie@gmail.com
