Really enjoyed this blog, “Will the Wine Industry Learn the Lessons of the Pandemic?”
Rob McMillan, Executive Vice President and Founder of the Wine Division of Silicon Valley Bank hosted a video conference entitled “State of the Wine Industry – Special Edition.
Key takeaway- with the loss of Tasting Room revenue, “The fate of smaller wineries in this time of upheaval depends, and will continue to depend on just how digitally savvy they were, or how digitally savvy they are becoming.”
Wineries “YOU MUST HAVE A MODERN, FUNCTIONAL, MOBILE-FRIENDLY, E-COMMERCE WEB SITE”
You really find out who your friends are in a crisis.
Does your winery have a purely transactional relationship with your customers? What are you doing during COVID-19 to turn customers into brand advocates?
For me, it was great to read that for the wine industry “Reports of Our Death Have Been Greatly Exaggerated.”