How to Improve your Bottom Line in the Tasting Room
Working in the tasting room can be a lot of fun! Each day you get to meet a lot of great people and delight them with wines!
For wineries, customer satisfaction is primarily determined by the tasting room
experience.
Does your winery’s commitment to customer service assure that visitors will receive a great experience in a fun environment from every one of your staff?
Guests are looking for a great overall experience. Is your experience as enjoyable as the wines themselves?
- Does your tasting room staff know your winery’s unique story?
- Can your Tasting Room staff educate your customers about all aspects of your products?
- Does your staff demonstrate enthusiasm for your wine?
- Are your tasting room staff passionate about what they do?
- Is their excitement to learn more about wine contagious?
- Do they ask leading questions, like, “Have you tried our wines before?” “How did you hear about us?” “Where are you visiting from?” “What kind of wines do you like?”
When your staff provide a great experience, your guests are much more likely to share their experience with their friends, families and colleagues.
A positive tasting room experience also encourages customers to purchase more wine.
Weaving the Benefits of joining the Wine Club
From the moment a guest enters your tasting room you should be weaving the benefits of joining your wine club:
- Does your price list include regular and “member only” wines?
- Do you promote the exclusivity of your wine club?
- Have you designated a special roped off VIP area that is exclusive to your wine club members?
- Are the benefits of your wine club and the sign-up strategically placed throughout your tasting room?
Tasting Room Staff Training
Give your tasting room staff the resources they need to be a skilled, motivated and confident sales team.
Our Tasting Room Training is designed to elevate the skills of your tasting room staff :
- The role of tasting room staff and the tasting room visitor.
- How to engage your guests.
- How to Collect email addresses.
- Weave the benefits of the wine club membership throughout the conversation.
Our Tasting Room Training has transformed tasting rooms to be more friendly and more profitable.
You will see immediate results:
- You will collect more email addresses
- See increased bottle and case sales
- See more wine club memberships.
Help raise the bar for your guests’ experience when they visit!
When your staff members are successful in fully engaging your customers, they can gently educate about your wines and winery as part of the conversation. This approach converts your customers into passionate brand ambassadors. And you sell more wine and wine club memberships!
Our Tasting Room Training provides the foundation for a fun and educational experience each time your guest visits.
Looking to improve your bottom line? Contact us today!
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