Seaside Pearl Farmgate Winery
Brand Identity, Logo and Wine Names
Created brand identity, logo design and wine names. The logo was designed to incorporate Seaside Pearl’s gorgeous copper spired Chapel Tasting Room. When it came time to name Seaside Pearl’s line of wines, we just kept coming back to Mount Lehman’s historic charm and deep agricultural history. Our consultations with local historians and long-time residents led us towards names that are rich with the settlement stories of the pioneers and early settlers in Mount Lehman. There is a story behind every bottle of wine, and every wine name. We soon discovered that names inspired by Mount Lehman’s history really work for our wines and embody Seaside Pearl and our love of this beautiful place. We loved the symbolism of the pioneering spirit combined with the beauty and peaceful ambience of this tranquil environment.
Seaside Pearl recognizes the potential of wine E-Commerce and have begun taking advantage of this selling channel. When we designed Seaside Pearl’s E-Commerce website, we made sure the site was a vital part of the winery’s Direct to Consumer strategy. An attractive and functioning website is a very important marketing tool. For Seaside Pearl, a brand new winery, it was crucial to have something that is unique and stands out from the crowd. The use of beautiful images made people notice. The responsive website was designed to display well on all browsers and mobile. Wine E-Commerce helps Seaside Pearl increase the loyalty of their existing customers. E-Commerce software enables the winery to capture data about wine consumers that they can use to create hyper-targeted, customized emails.
View screenshots below:
Personalized e mail marketing is much more likely to attract new customers than generic content. We created personalized MailChimp email campaigns that not only brought in new customers, it also encouraged past customers to buy from Seaside Pearl again.
Branded Suite of Collateral
Introduced new farmgate winery to retail and trade audiences and media to gain immediate recognition of the high-quality and premium status of the wine.
- Design system for collateral
- Photography direction
- Consumer brochure and rack card design
- Menu design and production
Bringing this new winery to market with drama and unique formats was essential in a very competitive marketplace. New marketing materials brought in immediate sales, gained industry accolades. The new marketing tools provide a congruent image to Seaside Pearl’s brand with what is in the bottle. Only the best, elegant, exquisite wines. These tools help sell and communicate their dedication to quality and attention to detail.
Our team assisted in the creation of Seaside Pearl’s Mobile app. The app functions as a replication to the website with improved mobile functionality. Making purchasing from the online store even easier.