Website, App, Bottle Labels, Photography
Bordertown Vineyards & Estate Winery
This popular winery sought to boost online sales with an eCommerce storefront.
Bordertown Winery’s Website (https://bordertownwinery.com) displays the all the beauty this Okanagan Vineyard and Winery have to offer. Providing it’s web viewers a reason to make visiting this winery a priority destination while in Osoyoos, BC. With browsing and shopping often done away from the desk computers, the website is responsive in design to cater for the growing number of mobile and tablet users.
To maximize Direct to Consumer sales, Bordertown’s ecommerce website has an Online Wine Store where customers can purchase wine directly online, and shipped to their door. The storefront offers not only a wide selection of wines, but also gifts, special offers, events, Living Desert Wine Club member signup (showcasing benefits and features), and the ability to purchase custom- labeled wines. The ability to easily run a wide range of discounts and promotions contributed to a 70% increase in online sales in the first year.
A feature-rich, always visible shopping cart reduces cart abandonment and helps sustain higher online sales figures. Through a well designed site flow, they can see the various ranges, read about each bottle and then visit a dedicated cart page for each product. Customers can download Technical sheets about how the wine is made, details on the vintages, and reviews. The pages also contain easy ‘one click’ options for the amount you want to buy and the ability to add cases. The checkout provides a simple summary, options for shipping and payment methods that allow customers to review and add/remove items at their discretion.
Bordertown is a great example of on going results we achieve for our clients. Bordertown is currently ranking at the top when using the search term “Osoyoos Wineries” in Google. With Osoyoos being one of the largest wine regions word wide, the competitive advantage achieved here is definitely one we like to brag about.
We have produced some fantastic videos for Bordertown that we currently embed directly on the website, as well as share through all social media platforms.