Everything you need to start selling DTC today.
Thinking about eCommerce and selling wine online? How can I boost online revenues? Today, with almost 300 wineries in British Columbia, it’s increasingly important to pay attention to digital marketing techniques to stand out from the crowd.
- Looking to grow your Wine Club membership?
- Do you need to set up an ecommerce store?
- How can I increase traffic to my Tasting Room?
- When is the last time you trained your Tasting Room Staff to gather emails and sell wine and promote your wine club?
- Are you using conversion metrics and industry benchmarks to track revenue goals and unit goals?
- Need a winery best practice website? How do I create effective Calls to Action?
One of the most important things about DTC marketing is to have a marketing plan. Without one, you can’t tell which marketing tools yielded the most interaction, email list growth and DTC sales year to year. What is on your wine marketing list in 2015/16?
Gain Steady, High Margin, Profitable Income. Wine producers can now sell directly to consumer (DTC)through e-commerce, wine clubs and the tasting room.
Specialists in DTC marketing, we’ve working some really great wine brands. Since we’re the team behind growing wine clubs, we know how to make DTC marketing a little less daunting for your brand, too.
Promote Your Wine Club to Your Best Customers
With DTC sales and tasting room traffic being heavily sought after, winery owners are realizing that it’s time to upgrade their physical facilities and promote their wine clubs, pouring their favorite wines including new releases, special collections and hard to find vintages for you to taste … and buy.
Wine club members are your best brand ambassadors. Consumers are now more and more comfortable buying wine on line and having it shipped to their homes or offices. For customers, signing up for a wine club needs to be intuitive and easy.
Retain Your Best Customers by Giving Them What They Want
The most successful wine clubs are adapting to customer preferences and offering a differentiated wine club structure, or a multi-tiered membership model, with a range of prices and consumer commitments.
Successful wine club programs offer wine club rewards such as free tastings, genuine interaction with winery owners, managers and staff, access to private seating, exclusive access to merchandise and additional discounts to members who sign up friends and family.
The key lies in building personal relationships and providing added value to your members.
Wine Clubs are continuing to grow and become a profitable piece of the DTC strategy . We specialize in developing successful DTC marketing plans.
Launching a Successful Wine Club
Making your wine club a success is to build a robust community of club members who provide a reliable stream of revenue.
Responsive design, compelling content, exceptional coding: all the elements that make up an effective website. WordPress experts,our clients sleep well at night knowing their WordPress sites are in good hands (or that their new WordPress sites will be built rock-solid).
Content: Visitors arrive at your website looking for one thing: content. They want answers. They want to know about your winery, your wines, reviews and accolades and your events. If your site’s content is weak, you’re nearly guaranteed to lose customers and sales.
Email Campaigns: We recommend creating a place on your website where people who are interested in your wine club launch can enter their e-mail addresses. To make sure you get interest, we’ll help you come up with some compelling content- really enticing deals, such as shipping discounts, specials, details of a private winery tour and winery updates.
Grow your Direct to Consumer Revenue. Contact Us today for a free initial consultation.