Bordertown Makes the Most of ProWein! From March 19-21, Bordertown had the incredible opportunity to attend ProWein. “ONLY IN DÜSSELDORF WILL YOU FIND THE ENTIRE WORLD” You’d have to travel long and far to get an overview like this of the wine industry: More than 6,000 exhibitors from around 60 countries make ProWein the largest trade fair for wines and spirits in the world. A total of 58,500 trade visitors...
Met my very first Benedictine monks today-the monks of Lerins Abbey are renowned for the wine they make in the Ile de lerins. The monks, ranging in age from about 18 to their 80’s have lived on the island for the last 16 centuries- living to the rhythm of the community and monastic life of poverty, chastity and obedience. They monks love making wine on an 8 hectare vineyard that consists of 5 micro terroirs planted with red and white...
Olive trees and the vineyards flourishing in the Cote d’Azur! Wow! Ah Provence! When you think of Provence, your mind conjures up lavender, sunflowers and wine- LOTS of wine! Provence has the perfect climate for growing vines! It’s warm, there’s very little rain and the Mistral winds blow in from the Mediterranean to moderate the temperature and keep the vineyards dry and free of pests. The vines flourish in the gentle rolling...
The fruit has grown,the picking has begun, and the sweet smell of crushed grapes has begun to fill the air. Harvest is here! Now, as you are hustling and bustling the yield from the field, is Harvest time is the BEST time to think about marketing! If there is a holiday that is perfect for wine, it is Thanksgiving. More than any other beverage, wine is ineluctably tied to the harvest and the very core of what we are thankful for. The best way to...
Uruguay is full of surprises, and yesterday, after a long drive on a bumpy red dirt road, we experienced the ultimate in luxury with a visit to Bodega Garzon. Not sure which multi-millionaire is funding this incredible winery and olive oil project- it is beyond comprehension! In any event, the owner, whoever they are likes to keep a low profile yet has invested his fortune in this estate. You see cattle, ostrich, vines, and incredible olive...
Tasting rooms are usually the first point of contact between a winery and its customers. This is where your customer’s wine tasting journey begins – but it doesn’t have to end there! While social media is a great branding tool to help wineries build image and interest, the tasting room experience is still the ultimate sales tool to sell wine, increase the average spend per guests and enroll new wine club members. The Silicon Valley Bank...
