Bordertown Makes the Most of ProWein! From March 19-21, Bordertown had the incredible opportunity to attend ProWein. “ONLY IN DÜSSELDORF WILL YOU FIND THE ENTIRE WORLD” You’d have to travel long and far to get an overview like this of the wine industry: More than 6,000 exhibitors from around 60 countries make ProWein the largest trade fair for wines and spirits in the world. A total of 58,500 trade visitors...
There’s only a few days left until the end of the year, which still gives you plenty of time to ramp up your 2016 DTC marketing plan. Get a jump-start on driving Q1 Sales! Because the next few months will go by whether you plan or not. Make them count! How will you market to your current customers or reach out to new markets? How will you grow DTC sales in 2016? What plans do you have to stay ahead of the competition? A well-developed...
Met my very first Benedictine monks today-the monks of Lerins Abbey are renowned for the wine they make in the Ile de lerins. The monks, ranging in age from about 18 to their 80’s have lived on the island for the last 16 centuries- living to the rhythm of the community and monastic life of poverty, chastity and obedience. They monks love making wine on an 8 hectare vineyard that consists of 5 micro terroirs planted with red and white...
When visiting Melbourne, my husband and I took a leisurely wine tour through the picturesque Yarra valley ( in a wine tour van!) which brought us to De Bortoli Wines. The region has a cool climate, relative to the rest of Australia [it is marginally warmer than Burgundy but cooler than Bordeaux] and its well structured soils are ideal for viticulture. The De Bortoli Estate is one of the largest in the Yarra Valley with more than 240 hectares...
There’s still 2 weeks left until the end of the year, which still gives you plenty of time to start planning your digital strategy. Get a jump-start on driving Q1 Sales! Because the next few months will go by whether you plan or not. Make them count! How will you market to your current customers or reach out to new markets? How will you grow your business in 2015? What plans do you have to keep your business on track and stay ahead of the...
Do you want to go beyond a lifestyle choice and actually sell more wine and grow relationships? Savvy wineries have started to recognize that Direct-to-Consumer is the best way to sell wine. Profitable, recurring e-commerce is a whole new line of business. “The wine trade needs to wake up to online sales”, says BlackSquare CEO Matthew Protti in a December 2, 2014 article in Harperscouk.com. Matthew warns wine brands that they “must...
