Bordertown goes to Shanghai

Posted by on Dec 21, 2016 in B2B Marketing, B2B Marketing Know how, B2B Sales, B2B Website, Wineries | 0 comments

Bordertown goes to Shanghai! We loved the incredible views at the CAMSHAM event for The Honourable Lawrence MacAulay, Canada’s Federal Minister of Agriculture from the rooftop of the Fairmont Peace Hotel. On Nov.9-11, Bordertown exhibited in the Canadian Pavilion at FHC China in Shanghai. FHC China is and international food and hospitality trade show. We were thrilled with the feedback that we received about Bordertown’s wines. The...

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Get a jump-start on driving Q1 Sales!

Posted by on Jan 4, 2016 in B2B Marketing, B2B Marketing Know how, B2B Website, Content Marketing, Customer Acquisition, Email Marketing, Facebook, Marketing Content, Online Marketing, Social Media, Twitter | 0 comments

Happy New Year! Ready to rock some new goals in 2016? We are! Check out some of our tips for ramping up your B2B digital marketing plan. Get a jump-start on driving Q1 Sales! Because the next few months will go by whether you plan or not. Make them count! How will you market to your current customers or reach out to new markets? How will you grow B2B sales in 2016? What plans do you have to stay ahead of the competition? A well-developed...

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6 Reasons to Retain a Marketing Consultant

Posted by on Oct 29, 2015 in B2B Marketing, B2B Marketing Know how, B2B Sales, Content Marketing, Customer Acquisition, Lead Generation, Marketing Content, Online Marketing, Relationship Building, Reports, Sales Cycles, Sales Pipeline, Social Media | 0 comments

When you set up your business it was probably because you had a great idea for a product or service that you wanted to create that would take away some of the pain businesses face and help make people’s lives that little bit easier. As your business grew you began to offload some of these roles to specialists either recruiting them in-house or outsourcing to agencies or consultants. Or perhaps you held on to some of these roles because you...

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Ten B2B Website Best Practices to Enhance Your Online Presence

Posted by on Sep 22, 2015 in B2B Marketing, B2B Marketing Know how, B2B Sales, B2B Website, Content Marketing, Customer Acquisition | 0 comments

In our experience, many B2B companies think that all their website really needs is a facelift. They think a facelift is all it takes to get better leads and, ultimately, more people who move down the sales funnel and become actual buyers. Many B2B companies rush into designing a new website. Rushing straight to the design of your B2B site can be a recipe for disaster. While design is important, your website will not become an effective lead...

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Drive Better B2B Sales Results with these 3 Strategies

Posted by on Sep 18, 2015 in B2B Marketing, B2B Marketing Know how, B2B Sales, B2B Website, Content Marketing, Customer Acquisition, Lead Generation, Sales Pipeline, Strategic Planning | 0 comments

Growing a business is tough today. B2B organizations deal with intense competition, crazy-busy buyers, and long sales cycles. Today’s B2B sales process requires a much higher level of cultivation and engagement.  With multiple buyers, conflicting priorities and complex decision making-processes, focusing on awareness is just not enough. The B2B sales process requires perseverance and tactical planning in order to get in front of key...

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Create Valuable Reports for your winery in Google Analytics

Posted by on Dec 3, 2014 in B2B Marketing, B2B Marketing Know how, Direct to Consumer Wine Marketing, Direct To Consumer Wine Marketing, Marketing Content, Wineries | 0 comments

Do you want to go beyond a lifestyle choice and actually sell more wine and grow relationships? Savvy wineries have started to recognize that Direct-to-Consumer is the best way to sell wine. Profitable, recurring e-commerce is a whole new line of business. “The wine trade needs to wake up to online sales”, says BlackSquare CEO Matthew Protti in a December 2, 2014 article in Harperscouk.com. Matthew warns wine brands that they “must...

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