Transparency and brand reputation are high up on most B2B marketers’ agendas
Whether you are involved with a natural, organic, or some other “green” product, or you simply require professional marketing expertise for your good or service, we can help you set and achieve your green marketing objectives. We also help companies who haven’t been green start being green today. We’ll help you answer these strategic questions:
- How can B2B companies integrate sustainability into brands?
- How do you differentiate your green offerings?
- How do you communicate the benefits of your sustainable brand relevantly and credibly?
Implementing green marketing strategies will bring caché to your brand and will help streamline and make your company’s message more impactful, by leaving a lighter footprint on the earth and helping to educate everyone that your company is committed to saving the planet.
Bring healthier, smarter brands to market. Tomorrow’s B2B organizations are coming to grips with the dynamic, economic, environmental and societal context in which their brands sit. Finding ways to rethink who they are, what they do, how they do it and how they communicate is paramount.
Brands need to innovate- the best brands are sustainable. Tying sustainability to your brand’s core business is a way to ensure it resonates with your customers.
- Sustainability is a differentiator– a commitment to sustainability strengthens your brand and can help your organization gain a competitive advantage.
- A sustainable brand offers a premier opportunity to bring your company to the center of the conversation about brand leadership and innovation for sustainability.
We are uniquely adept at infusing sustainability and Corporate Social Responsibility into the marketing strategy of any organization.
Do you need help incorporating your sustainable business practices with your current marketing strategy? . We can create a customized solution that is at once authentic, distinctive and profitable.
You will get the greatest benefit out of your new sustainability initiatives by making them customer-facing; for example, stationery, packaging, and website. Customer-facing changes have the most immediate impact on public perception and, potentially, financial performance. From smart eco-schwag to savvy social media strategies, to online marketing strategies, we’ve got you covered.
Sustainability branding is most effective as a two-way conversation. As online marketing and sustainability experts, we’ll work to design your Green Marketing strategy, develop innovative content that excites and creates a two-way conversation, and drive traffic that delivers trackable, meaningful business results.
We start with customized research informed by deep insight into the needs of consumers and other stakeholders to help you uncover new strategic opportunities, position your new greener brands in the marketplace, and develop strategies for impactful communications that resonate with today’s sustainability-minded consumers.
Strategic Branding and Positioning
Sustainability-oriented products and services must be carefully positioned to specific consumer segments. We advise clients on the optimum way to strategically position their offerings to maximize volume and profitability.
Search engine optimization (SEO)
It’s important to be found for your products, services and brand(s) that reflect your green and environmental initiatives. We’ll help you make sure your site is found for the keywords and phrases that feature your green and sustainable initiatives.
Web site and blog design
Green marketing can be executed on your existing web site or on a new site.
Create a blog dedicated to your green, environmental, organic or sustainable products, services or brands. We’ll work with you to determine the right web site to make your green marketing initiatives successful.
Put a face behind your brand. Customers will relate much more easily to your product if there is a personality or story to back it up. We’ll help you share the inspiration behind your business developments, your thoughts on news that is relevant to your industry, and act as a resource and expert in your field — in a way that enables your audience to relate to you on a personal level. We’ll help you create original content showcasing your expertise, that readers can’t find anywhere else; and make your blog a platform for discussion in the comment sections to encourage reader participation.
Our web copywriting includes web sites, brochures, blogs, press releases and more.
Now that you have a green, environmental and or sustainable message how do you get it out into the world? A well written Search Engine Optimized press release tailored to your target audience can get you the exposure you are looking for.
Electronic Press Kit
An Electronic Press Kit is convenient way to distribute information to endless amounts of people and a far-reaching, global audience. Doing so also eliminates the cost of postage required to send snail mail, and the carbon emissions postal workers emit by delivering your mail. It also makes it much easier for a journalist to put together a story about your company when all the necessary photos and press materials can be found at your website.
The conversation about being green is alive and well on social media web sites. Getting active on Facebook, Twitter and other social web sites can help compliment your online marketing and green marketing efforts and get you involved in the conversations already happening.
Email marketing and Newsletters
Email marketing is still a big contributor to the bottom line. Just like any other marketing tactic, email marketing needs to be done right in order to maximize your return on investment for your green marketing.
Sending out a regular newsletter is an effective way of staying in contact with people and promote your green story. Embedding links throughout your newsletter, to your website, online shops, etc. will also help drive up traffic and sales. Mailchimp is a great resource for creating, delivering and tracking your newsletters creation delivery, and tracking.
Talk to us to find out where email marketing and newsletters can fit in your marketing marketing plan.
Creative Green Schwag
With some creativity and ingenuity, you can make your schwag enticing, compelling, and memorable by making it useful and green.
Contact us for more information on how we can help market your green, environmental, organic or sustainable products, services or brand.