Bordertown Makes the Most of ProWein!
From March 19-21, Bordertown had the incredible opportunity to attend ProWein.
“ONLY IN DÜSSELDORF WILL YOU FIND THE ENTIRE WORLD”
You’d have to travel long and far to get an overview like this of the wine industry: More than 6,000 exhibitors from around 60 countries make ProWein the largest trade fair for wines and spirits in the world.
A total of 58,500 trade visitors from 130 countries came to ProWein!
ProWein is definitely well organized and well attended by key international trade, including the United States. Visitors included key players – important importers and representatives from large international commercial chains.
ProWein takes palce early enough in the year for buyers to make key decisions for the current year.
ProWein is an incredibly intensive trade fair. A“trade fair for decision makers,” ProWein is a great opportunity to make fantastic contacts. For three action-packed days very concentrated and effective business takes place!
Bordertown jumped at the opportunity to exhibit in the Canadian Pavilion with the Canadian Vintners’ Association.
Why did Bordertown exhibit at ProWein?
ProWein is a great opportunity to meet our clients and prospects face to face.
ProWein is increasingly international. We saw the trade show not only as an opportunity to assess the European and US market, but also to strengthen our brand image worldwide.
“We believe that ProWein gave us a fantastic opportunity to talk to a wider range of our existing and new contacts from around the wine world,” Mohan Gill.
For Bordertown, ProWein was also a fantastic opportunity to gain feedback about the quality of our wines from the trade and key media and influencers. For three days we were present at our booth for every single tasting!
ProWein is a yearly gathering of leading wine experts from across Europe. For Bordertown, a highlight included when acclaimed UK wine journalist Dr. Jamie Goode led the Tasting Tour of the Wines of Canada and visited Bordertown’s booth for a wine tasting.
Jamie Goode is a London-based wine writer who is currently wine columnist with UK national newspaper The Sunday Express. As well as writing he also lectures and judges wine. After a trip to the Okanagan to judge the National Wine Awards of Canada 2014, Jamie published “Thinking out loud about Canadian wine” on his blog wineanorak.com.
Jamie visited our booth to taste Bordertown’s Cabernet Franc 2014 under Dr. Goode’s guidance. We were thrilled to hear Jamie describe our Cabernet France as “very elegant.”
Making the Most of ProWein
ProWein is a very intense fair in a very short time. You really have to ensure a well-structured agenda, and take some time to review all the conversations by the end of each day. We focused on what we wanted to take home after each day. To take advantage of new business opportunities, we have take advantage of the incredible opportunities.
For Bordertown, ProWein was not all business!
With a few hours to spare, we headed out to explore Düsseldorf, beginning in the famous, cobble-stoned Altsadt (Old Town)This is home to the significant cultural venues of the city, such as the Opera House, Theatre and Concert Hall; some of the city’s most beautiful churches, like the 13th-century Sankt Lambertus Basilika; and the renowned Museum Kunstpalast.
Düsseldorf is also known as an elegant shopping destination thanks to Königsallee, a boulevard of high fashion and extravagant wares, and a number of top-class restaurants.
Auf Wiedersehen ProWein and Düsseldorf! See you in 2018!