We’ve helped a growing roster of clients with the challenges they were facing:
- Leading executive level meetings that identified and leveraged company opportunities to drive revenue growth within a regional recycling company.
- Recognizing market opportunities, developing a plan that provides insight into future opportunities and challenges, and creating sales strategies to win over $15M of business.
- Reinvigorating the growth of a clean tech organization by leading business planning and placement of new products to generate new revenue streams.
- Delivering multi-faceted insights, strategies, and creating branding, sales, and new business development tactics for an asset management company.
- Developing a go-to-market strategy for an institutional equity organization.
- Creating a go-to-market strategy and prioritizing future sales and marketing activities for a CA firm.
- Developed new marketing, advertising and corporate events plan which resulted in a $1.8 million (15%) increase in sales in its first year.
Proposal Pursuit Strategies
- For a Big Four Accounting firm, developing proposal bid strategies, winning 10/10 proposals with large public companies.
- Conducting a strategic review of the proposal process for a Big Four accounting firm’s RFP process, thereby increasing the proposal win rate to 75%.
- Championing and launching a new CMS corporate web site that decressed bounce rate by 30% and integrating online communications for a regional recycling company.
- Pioneering direct and email marketing best practices, including SEO, SEM and PPC campaigns for a recycling company.
- For a tax boutique, looking at new sales channels and investigating how the website and Social Media could be leveraged to create new business opportunities.
- Creating an integrated online marketing campaign for a CA Firm , including email newsletter, ads, social media and website banners.
- Generating high quality leads from a Google Adwords campaign by ensuring that PPC campaigns were optimized to their utmost potential.
- Achieving maximum return on investment (ROI) for the keywords or phrases that are most relevant to a recycling business and generating highly targeted traffic. Within first year increased leads by more than +16% and increased new customer acquisition by +14%,
- Creating an Inbound Marketing Roadmap to gain customer permission and then move an inbound customer along the sales funnel to an eventual purchase.
- Managing the creation of Web 2.0 community to build brand trust and advocacy (Twitter, Facebook and Linked in)
- Spearheading a highly successful Facebook contest.
- Pioneering the implementation of IfbyPhone, a toll free, customer 800# featuring direct-connect technology, which resulted in a 22% increase in call volume.
Sales and Lead Generation
- Developing sales targets, account plans and business development strategies for a law firm.
- Spearheading targeted marketing program for a CA Firm resulting in a 16%+ net sales gain.
- Delivering consecutive, multi-year increase in sales of +20%.
- Maximizing servcie offerings and productivity by working with leadership on a Sales strategy that created understanding of services and usage.
- Developing comprehensive Sales Training Materials, Practical Application Exercises, Customized Workshops and providing ongoing One on One Sales Coaching to make a recycling company’s sales team more effective.
- Executing complete programs, with content from subject-matter experts, that include branded collateral, sales tools, detailed competitive analysis, press and PR engagement, sales training, lead generation, success stories, and event marketing.
- Driving the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability.
- Pioneered a breakthrough media strategy improving ROI by nearly 100%.
- Initiating a comprehensive, relational database-marketing program, which increased customer retention by over 10%– in the first month — and achieved 8:1 ROI in less than 6 months.
- Creating a charitable Festivals and Events Recycling program, which married the efforts of recycling company with numerous charities and resulted in valuable community-service exposure.
Direct to Consumer Wine Marketing
- Created customer-focused Marketing strategies for wine e-commerce company.