Here’s a snapshot of the work we’ve been doing. To see some images of our work, click on any thumbnail below and scroll through the images. Urban Impact’s creative was designed by Ballistic Arts, a talented design firm at the top of their game. Stag’s Hollow’s Mailchimp email was designed by Linda Senecki of Social Synergy Design. The BC Wine Studio collateral, Urban Impact Contests, and trade show materials were designed by Tamera Miller.
Featured Project: Black Market Wine Co. Website.
Accolades: A Top 10 Winery website in 2015!
Customer Recognition & Sales Presentations
Tradeshows & Events
Cindy Ferrie has had the pleasure of working with many organizations and companies. Most recently, she has been working closely with Urban Impact and the company’s President and CEO, Nicole Stefenelli. Cindy developed the business cases that helped Nicole win the 2012 YWCA Women of Distinction Award (Entrepreneur category) and the 2010 Ernst and Young CEO of the Year (Cleantech category).
Urban Impact Website
Urban Impact already had a website, although the branding was not in tune with the overall brand identity of the company. The website needed some major improvements as its design had not changed for a number of years and it was difficult to make changes. We rebuilt the site with a more modern look and feel, adding a content management system for easy updating. We with worked with the creative design team at Ballistic Arts to design the website featuring the new rebranded look. The website created with a WordPress system that allows for easy management and enrichment of content through web administration. The website has informative videos and invites people to connect with the CEO through the blog and leverages Social Media tools.
Chief Storyteller Blog
Positioned Urban Impact CEO Nicole Stefenelli as “Chief Storyteller.” Nicole is a very good storyteller and recycling thought leader. She uses her blog to entice employees, customers, prospects and key stakeholders with her stories all the time, telling how she started her recycling business in 1989, what she stands for and where the company and the recycling industry are going.
Viral & Interactive Marketing – Online word-of-mouth promotions
For Urban Impact, the ability to interact our brand and learn about recycling at Festivals and Events and online is really important. Word-of-mouth marketing is equally important to the brand, as it is a cost-effective way to promote a the company to festival and events attendees. Viral marketing combines the consumer need for an interactive online experience with the effectiveness of traditional word-of-mouth marketing. It provides an informative, yet entertaining, way of interacting with the brand while also creating and online brand community.
The: “Draw our Hybrid Truck” Facebook Contest, offered Dragon Boat Festival attendees the opportunity to interact with Urban Impact’s brand. Festival attendees entered the contest via an online form, Facebook, Twitter, and photo uploads. The winner of the contest was selected by gaining the most “likes” on Facebook. The Facebook Contest was extremely successful in increasing brand awareness, website traffic and contest entries.
Client Reporting- Waste Audits
To help Urban Impact gain a competitive advantage with their Waste Audit results, we made significant changes to their client reporting processes. We created visually appealing, easy to read charts using pie charts, graphs, tabular formats and comparisons and customized report features.